- These are self contained news items
- Unlike VOs/SOT, the news anchor need do no more than introduce the item and then wrap it up at the end
A good package will contain a mix of the following elements:
- Clarify story
- Interviews / PIX / GFX
- PTC's
- Structure/script
- Accurate/impactful images
- SOT's
- Formats for digital audiences
- Add detail and depth
- Platform dictates style
- Story-telling
Good rule of thumb
- "What you shoot should drive what you write and how you write should drive your editing" (Tuggle. C. A., Carr. F, Huffman. S, 2013, 125)
- Scripting is therefore important - use the script as a template for structuring and guiding the edit.
Structure and content
Intro
Body of argument
Conclusion
- In this way the piece can stand alone
Storytelling
- Think of them as you would any other piece of work:
- Style
- Storytelling devices and motifs
Basic guidelines
- Shoot action
- Let the action happen
- Always shoot set up sequence for each interviewee
- Close ups are best
- Remember to hold shots
- Let the subject enter and leave frame
- Get good coverage
Remember sound and light
- Check kit
- Sound checks
- Best position for camera with light considered
Stock footage
- No such thing as 'free footage'
- If we don't shoot it or buy it, don't use it
- Make sure it's up to date
Stages of the edit
- The sync pull
This is where you assemble all the interview sync back to back, not worrying about covering your edits. Script your VO and record a guide track to lay down for illustration
- Rough cut
- Fine cut
Important considerations
- Ensure stories are appropriate to your brand and audience
- Work out channel brand and target audience
Idea developments
- Be clear about who you are making your news platform for and begin to research possible stories utilising relevant online resources
- Check out other online news outlets to be clear about what is already out there and the sort of approaches they take to putting the channel together
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