We will work together to make sure the rest of the production team are researching the right thing so they have ideas to bring back to us.
Vogue
For ideas and content, I started by looking into Vogue online and found their audience statistics, Vogue is mainly aimed at late teens - 40 year olds, with 28% of their readers being 16-24 year olds, and 34% of their readers being 25-34 year olds. This is a similar age range that we wanted Steal the Style to aim at, because of this I started looking into the types of fashion Vogue talk about and how they display it in a magazine. This research may also give me additional ideas for segments.
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| Vogue website |
On the screenshot above of Vogue's website, they have sections such as "15 Ways To Take On The Western Trend" and "A Step Ahead: Shop Spring/Summer 2018's Shoe Trends Now". We could do something along this line, as we have already thought about going a step ahead and doing future fashion (summer 2018 or even 2019) and seeing that Vogue are doing it, this might be a good idea to progress with. We could do a "15 Ways To Take On... Vintage Clothing / Mainstream Trends / Quirky Fashion" etc.
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| Vogue website |
In our production meeting we brought up the idea of incorporating current artwork, by possibly having the artwork up on the set instead of the hot or not board. Looking at the contents page of different magazines, they all feature something extra than just fashion, such as homeware, makeup, skin care etc, so this would be an idea to incorporate something else, possibly in a current trends segment.
Company magazine is focused on 16-24 year olds, which may be interesting to look at for our younger audience as we want to aim to women as young as 16 years old.
The magazine ended in 2014 but still have a website, they've done segments such as "Street Style" and they do makeup and skincare, which is another option we have spoken about with our team.
Hello! Fashion
I picked up Hello! Fashion magazine, I was interested in this one because in big and bold letters on the front it said "High Street Special" and that is the type of clothing we want in one of our segments. I thought it might give me ideas for more content.
Hello! Fashion magazine "reaches 2.1 million adults in the UK every week. Read predominantly by women (85%)" (NRS, 3005), being such a popular magazine, featuring affordable fashion, I had to research into Hello! to see how they promote affordable fashion, but so it looks high end.
The first thing in the high street pages was the top 20 picks, these included clothes from Topshop, ASOS and H&M.
The notes I made were about accessories because no one has mentioned these yet and these are an important part of an outfit. Seeing number 12 as the flower earrings from H&M reminded me that we cannot forget about accessories. Another note I made was about pastel colours, we did mention this in the production meeting and it may make a good section, as pastels are in at the moment, and they're a good shade for spring clothing.
Another page I came across was "1 buy 4 ways". This gave me inspiration for another section of maybe taking a quirky / bright / bold piece of vintage clothing, and we can pair it with different tops, shoes and accessories to create different outfits - one for evening, every day, a trip for afternoon tea etc. This may be helpful for our audience because it can be difficult to put together one piece of clothing which is quirky / bright with other clothes.
Another idea I came up with was a section for 14+ or 16+ sizes / clothing as the typical model is usually quite slim, not a lot of shows have a wide range of sizes. How to Look Good Naked was good for this, as Gok helped the guests dress for their body shape and there were a lot of different body shapes on that programme. However, we may not need to label that as a section, but just have bigger models as well as slimmer ones, this way we don't have to say anything about it but the audience will be able to see that the clothes are on models with all different body shapes.
I took inspiration from this "Check Please!" page also, here they have shown the Burberry pattern but in different items of clothing from high street stores. On the right there is a check pattern bag in the Burberry print / style but it's from Zara and is a fraction of the price of what a Burberry bag would be. We could do something like this with Burberry or Gucci, the Gucci style is the green and red stripes, which I have seen in Primark and River Island recently, the River Island examples are shown below:
The only problem with this top is that the colours are the wrong way round to match the Gucci pattern. Gucci is green-red-green stripes while this one is red-green-red.
This second Gucci inspired example (below), has the same green-red stripes but it only has the two different coloured stripes rather than three. Nevertheless, one of the first things I thought of was Gucci when I saw this because of the well known stripe pattern.
On the "Check Please!" page, they have also mixed different check patterns. We could have a mix and match section, whether it be different colours / patterns / items - possibly in the vintage section again because I can imagine market clothes would be bright and patterned. Again, this could be a good section where we match different colours and patterns for the audience.
The magazine ended in 2014 but still have a website, they've done segments such as "Street Style" and they do makeup and skincare, which is another option we have spoken about with our team.
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| Company magazine |
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| Company magazine |
Hello! Fashion
I picked up Hello! Fashion magazine, I was interested in this one because in big and bold letters on the front it said "High Street Special" and that is the type of clothing we want in one of our segments. I thought it might give me ideas for more content.
Hello! Fashion magazine "reaches 2.1 million adults in the UK every week. Read predominantly by women (85%)" (NRS, 3005), being such a popular magazine, featuring affordable fashion, I had to research into Hello! to see how they promote affordable fashion, but so it looks high end.
The first thing in the high street pages was the top 20 picks, these included clothes from Topshop, ASOS and H&M.
 |
| Hello! Fashion magazine |
 |
| Hello! Fashion magazine |
Another idea I came up with was a section for 14+ or 16+ sizes / clothing as the typical model is usually quite slim, not a lot of shows have a wide range of sizes. How to Look Good Naked was good for this, as Gok helped the guests dress for their body shape and there were a lot of different body shapes on that programme. However, we may not need to label that as a section, but just have bigger models as well as slimmer ones, this way we don't have to say anything about it but the audience will be able to see that the clothes are on models with all different body shapes.
 |
| Hello! Fashion magazine |
 |
| River Island website |
The only problem with this top is that the colours are the wrong way round to match the Gucci pattern. Gucci is green-red-green stripes while this one is red-green-red.
This second Gucci inspired example (below), has the same green-red stripes but it only has the two different coloured stripes rather than three. Nevertheless, one of the first things I thought of was Gucci when I saw this because of the well known stripe pattern.
 |
| River Island website |
E4
As we are now aiming to broadcast on E4, I thought I should research into the channel to see the style and the content included in the programmes. The 'E' in E4 stands for entertainment and the channel is mainly aimed at 16-34 year olds. It's a branch off from Channel 4, along with the other 4 channels - More4, Film4, 4seven and 4Music.
Why E4 and not Channel 4
- Katie and I originally pitched the show to be on Channel 4. After feedback, we realised our show may not be on a main channel like Channel 4, therefore, it would fit E4 better.
- We said Channel 4 because they have featured How to Look Good Naked. However, this was hosted by a big name - Gok Wan, and therefore would need to be shown on a main channel, obviously our show will include less well-known presenters and therefore wouldn't suit such a big channel.
- Channel 4 has a "strong reputation for history programmes and real-life documentaries" (Wikipedia, n/d). Our show will be featuring 'real people' so it is real-life but Steal the Style is more a chat show, not a documentary. E4 is more likely to have the young, real life, fun, reality shows, so it made sense for Steal the Style to be on E4.
- Channel 4 hosts a lot of comedy films / shows, but our show isn't meant to be funny, just enjoyable to watch, therefore, E4 is the channel to carry more entertaining content.
- Over the years, E4 have hosted many reality / non scripted shows and currently broadcast 22 different ones, while Channel 4 have hosted 20. This isn't a big difference but it was another reason that Steal the Style could be more suited for E4.
Why our show would suit E4
- Steal the Style would suit E4 because we're aiming for a light and happy tone with a few possible laughs to entertain the audience.
- Our show and E4 both aim for a range of ages, as low as 16 years old.
- We don't have any big names in the show so it shouldn't really be on a main / well known channel.
- Our show is more of a reality chat show, which is more likely to be shown on E4 than any other channel.
Why E4 and not Channel 4
- Katie and I originally pitched the show to be on Channel 4. After feedback, we realised our show may not be on a main channel like Channel 4, therefore, it would fit E4 better.
- We said Channel 4 because they have featured How to Look Good Naked. However, this was hosted by a big name - Gok Wan, and therefore would need to be shown on a main channel, obviously our show will include less well-known presenters and therefore wouldn't suit such a big channel.
- Channel 4 has a "strong reputation for history programmes and real-life documentaries" (Wikipedia, n/d). Our show will be featuring 'real people' so it is real-life but Steal the Style is more a chat show, not a documentary. E4 is more likely to have the young, real life, fun, reality shows, so it made sense for Steal the Style to be on E4.
- Channel 4 hosts a lot of comedy films / shows, but our show isn't meant to be funny, just enjoyable to watch, therefore, E4 is the channel to carry more entertaining content.
- Over the years, E4 have hosted many reality / non scripted shows and currently broadcast 22 different ones, while Channel 4 have hosted 20. This isn't a big difference but it was another reason that Steal the Style could be more suited for E4.
Why our show would suit E4
- Steal the Style would suit E4 because we're aiming for a light and happy tone with a few possible laughs to entertain the audience.
- Our show and E4 both aim for a range of ages, as low as 16 years old.
- We don't have any big names in the show so it shouldn't really be on a main / well known channel.
- Our show is more of a reality chat show, which is more likely to be shown on E4 than any other channel.
References:
- https://www.condenast.ru/en/portfolio/magazines/vogue/circulation/
- https://www.condenast.ru/en/portfolio/magazines/vogue/circulation/
- Wikipedia. (n/d). Channel 4. Available: https://en.wikipedia.org/wiki/Channel_4#Programming. Last accessed 27th Jan 2018.
- NRS. (2005). Readership. Available: https://www.hellomagazine.com/marketing/marketing01.html. Last accessed 27th Jan 2018.
- NRS. (2005). Readership. Available: https://www.hellomagazine.com/marketing/marketing01.html. Last accessed 27th Jan 2018.
- Wikipedia. (n/d). Category:Channel 4 reality television programmes. Available: https://en.wikipedia.org/wiki/Category:Channel_4_reality_television_programmes. Last accessed 27th Jan 2018.
Images:
- Vogue website. Available: http://www.vogue.co.uk
- Company website. Available: http://preview.company.co.uk
- Hello! Fashion magazine
- River Island website. Available: https://www.riverisland.com/p/white-love-forever-knot-print-t-shirt-712129
- River Island website. Available: https://www.riverisland.com/p/grey-marl-love-tape-embellished-t-shirt-714928
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