- Pitching ideas is an inevitable part of programme making
- Develop your idea for pitching
- Prepare a proposal
- Pitch
- Ask questions
What is the purpose of a pitch?
- to allow you the opportunity to deliver a presentation of your idea and to flesh it out so your audience can visualise your film
What should be done before the pitch?
What should be done before the pitch?
- strengths
- Weaknesses
- Opportunity
- Threats
aka swot analyse
Need a 1 page proposal by 3pm Monday (day before pitching)
- Weaknesses
- Opportunity
- Threats
aka swot analyse
Need a 1 page proposal by 3pm Monday (day before pitching)
- The idea must have an objective - there is a place on the market for our idea
- You should then write this up into a proposal which is always in the present tense and has an 'active voice'. This is a written representation of the visuals and the treatment (approach)
- 1 page in length
- Prepare this alongside the oral pitch, which supports the written proposal and adds colour to and expands it
What happens at a pitching session?
- You should then write this up into a proposal which is always in the present tense and has an 'active voice'. This is a written representation of the visuals and the treatment (approach)
- 1 page in length
- Prepare this alongside the oral pitch, which supports the written proposal and adds colour to and expands it
What happens at a pitching session?
- Pitch to the senior members of the programme or to relevant channel commissioners
- Usually responding to a request for submissions to a particular brief
- There's no one way to pitch
Pitch elements: Suggested elements
- Usually responding to a request for submissions to a particular brief
- There's no one way to pitch
Pitch elements: Suggested elements
- Even though the film will develop - pitch outline your initial intentions and ambitions
- Working title, the location
- Subject and premise of film - your idea in one sentence & synopsis of your idea
- Include a clear overview of programme and its content, contributors, VTs and style
- Target audience and channel - research evidence data to explain
- Style and tone - mood board good way of illustrating this
- Central and minor characters / contributors / talent - consider referencing well known faces to get the character across
- How your format adds to the programme storytelling and USP
- Why this programme should be commissioned - avoid saying its 'like' something else, as this suggests it's not new
- Running order - break down clearly and explain in detail how this programme works
- VTs - how will these be used - don't forget creativity
- Basic camera plan / floor plan
How should you present the pitch?
- Working title, the location
- Subject and premise of film - your idea in one sentence & synopsis of your idea
- Include a clear overview of programme and its content, contributors, VTs and style
- Target audience and channel - research evidence data to explain
- Style and tone - mood board good way of illustrating this
- Central and minor characters / contributors / talent - consider referencing well known faces to get the character across
- How your format adds to the programme storytelling and USP
- Why this programme should be commissioned - avoid saying its 'like' something else, as this suggests it's not new
- Running order - break down clearly and explain in detail how this programme works
- VTs - how will these be used - don't forget creativity
- Basic camera plan / floor plan
How should you present the pitch?
- Visual aids - powerpoint
- Show examples of clips of similar / existing content which could illustrate what it is going to be like - could tell us the sort of presenter if appropriate
- Bring it to life! Engage us
- Logically - take us through step by step
- It helps if you have already check the viability of your idea - checking it works / make a small VT for pitch?
Body language and style
- Show examples of clips of similar / existing content which could illustrate what it is going to be like - could tell us the sort of presenter if appropriate
- Bring it to life! Engage us
- Logically - take us through step by step
- It helps if you have already check the viability of your idea - checking it works / make a small VT for pitch?
Body language and style
- Know your style
- It is the same sort of scenario as a job interview or a sales pitch
- Prepare and rehearse - get someone else to listen and feedback to you
- Be enthusiastic
- Emphasise its USP (unique selling point) - nothing like it at the moment on television
- Practice makes perfect
Responding to Q & A's
- It is the same sort of scenario as a job interview or a sales pitch
- Prepare and rehearse - get someone else to listen and feedback to you
- Be enthusiastic
- Emphasise its USP (unique selling point) - nothing like it at the moment on television
- Practice makes perfect
Responding to Q & A's
- Be prepared to expand on your presentation when you are asked questions - have more detail
- Take you time
- Facts and figures - back things up with real answers
- If you really don't know an answer - stay positive - "I'll get back to you"
Pitching do's and dont's
- Take you time
- Facts and figures - back things up with real answers
- If you really don't know an answer - stay positive - "I'll get back to you"
Pitching do's and dont's
DO
- be brave and surprise
- be passionate
- challenge conventions - new angles
- pitch the top line - articulate it in a sentence
- know existing output and spot opportunities
- develop a dialogue with commissioners
- pitch ideas and stories
DON'T
- be passionate
- challenge conventions - new angles
- pitch the top line - articulate it in a sentence
- know existing output and spot opportunities
- develop a dialogue with commissioners
- pitch ideas and stories
DON'T
- send lots of ideas - be focused
- patronise editors with gimmicks
- water down the idea too soon
- flog a dead horse / old chestnut
- develop 'off message' ideas
- make promises you can't keep
- ensure ideas are worked up
How can you make criticism work for you
- patronise editors with gimmicks
- water down the idea too soon
- flog a dead horse / old chestnut
- develop 'off message' ideas
- make promises you can't keep
- ensure ideas are worked up
How can you make criticism work for you
- the feedback you receive at this, the first public airing of your idea, is important as its the first chance to gauge its impact on an audience
Originality and viability is important
Originality and viability is important
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